Our services
You are faced with ever-increasing volumes of data and want to transform this information into optimization levers for your ecommerce platforms(sites, applications, interactive terminals, etc.). At Optimal Ways, we help you deploy a truly data-driven strategy by optimizing the collection,analysis anduse of your data.
We share with you precise insights into your customers’ behavior, theeffectiveness of your marketing campaigns, and areas for improvement on your site. Together, let’s turn your data into concrete actions to optimize your ecommerce performance.
Support
Every day, we’re at your side to turn your Digital Analytics strategy into a powerful performance driver, optimizing your ecommerce sites and applications.
We take care of all aspects of your digital data management: in-depth audits, tagging plan improvements, tag management, customized dashboards and detailed performance analysis.
Our team ensures that your traffic tags are set up and removed with precision, guaranteeing a reliable data layer and a Digital Analytics implementation perfectly adapted to each evolution of your site.
Regular steering committees ensure that we remain aligned with your objectives, adjust our approach according to your priorities, and integrate the latest advances in digital analytics and ecommerce, so that you’re always at the cutting edge of innovation and efficiency.
Audit
As a trusted third party, we ensure the reliability of your implementation and the quality of your data, for solid, usable analyses.
Our in-depth audits go through your Digital Analytics and Tag Management solutions with a fine-tooth comb, assessing the robustness of your settings, the consistency of your data layer, the quality of your historical data, and the integrity of your traffic sources and tags.
We can also help you define the key performance indicators (KPIs) for your ecommerce sites and applications, providing you with concrete recommendations. With us, maximize your impact and align yourself with industry best practices.
Implementation
We orchestrate every stage of your data collection strategy, seamlessly integrating Tag Management, Consent Management and Digital Analytics solutions for optimum efficiency.
Our services cover everything you need: definition of key KPIs, creation of detailed tagging plans, precise parameterization, rigorous acceptance phases and implementation of RGPD-compliant consent modules. We also develop tailor-made functionalities, to offer you a complete, secure solution that’s perfectly aligned with your objectives. Turn your data collection into a strategic asset.
Dashboards
Easily access your Digital Analytics data and unleash its full potential to optimize the performance of your ecommerce platforms.
We design customized dashboards, perfectly adapted to the needs of your teams – acquisition, merchandising, conversion – and to the requirements of management committees. Track your key indicators at a glance, and make strategic decisions based on precise, actionable insights for immediate impact.
Optimization
As ecommerce experts, we help you analyze and optimize the key levers of your performance: audience, acquisition, merchandising, conversion and retention.
Thanks to a combination of technical expertise and in-depth business knowledge, we enable you to go beyond traditional analyses to obtain truly powerful insights and contribute to your optimization roadmap.
Together, we refine your methodology to identify the optimization actions with the greatest impact. With us, transform your data into concrete actions to maximize the performance of your ecommerce platforms.
