Why choose Google Tag Manager?

Google Tag Manager is a powerful and flexible tool for :

• Centralize tag management: add, modify or delete tags without direct access to source code
• Optimize data tracking: easily implement events and conversions
• Improve team agility: accelerate deployments thanks to an intuitive interface
• Enhance analysis accuracy: ensure reliable data collection for usable reports
• Ensure compliance: manage tags in compliance with regulations such as RGPD

Our services with Google Tag Manager

Optimal Ways offers a range of services to make the most of Google Tag Manager’s capabilities:

Audit and advanced implementation: our consultants carry out a complete diagnosis of your needs and existing configurations. We provide :

• setting up or optimizing your GTM container
• custom event configuration (clicks, scrolls, conversions)
• integration with third-party tools such as Google Analytics 4 or advertising platforms

Beacon management and performance optimization: using GTM, we simplify the management of your beacons to :

• reduce your site’s loading times
• centralize tracking parameters for total consistency
• maximize the effectiveness of your marketing campaigns

Regulatory compliance and monitoring: our experts ensure that your implementations comply with legal requirements, particularly in terms of cookie management and personal data collection.

Concrete results for our customers

Optimal Ways has worked with companies in all sectors to :

• Centralize beacon management with GTM
• Improve their advertising campaigns by tracking precise KPIs
• Optimize digital performance by simplifying analytical data collection

Why choose Optimal Ways for Google Tag Manager?

• Advanced technical expertise: our consultants have in-depth knowledge of GTM and best practices
• Support tailored to your needs: customized solutions for every project
• A results-oriented vision: we ensure implementations that maximize your performance
• Guaranteed compliance: we integrate tags in compliance with legal and ethical requirements”.

With Optimal Ways, simplify your tag management and optimize your digital strategies with Google Tag Manager.