Why choose Google Analytics?

Google Analytics is a powerful, comprehensive platform for analyzing and understanding users’ online behavior. Its advanced features enable you to :

• monitor website and mobile application performance, – understand the customer journey thanks to a multi-channel, multi-device vision,
• identify the most effective channels to maximize marketing investments,
• improve user experience by identifying friction points,
• measure the impact of advertising campaigns.

With the move to Google Analytics 4 (GA4), analysis becomes even more user-centric, thanks to predictive analysis tools and enhanced integration with the Google ecosystem.

Our services as a Google Analytics partner

Optimal Ways offers comprehensive support to help you get the most out of Google Analytics, while meeting the specific needs of ecommerce:

1. Audit and advanced configuration

We audit your existing implementations to ensure that your data is accurate and usable. We configure advanced elements such as :

• personalized event tracking,
• custom metrics and dimensions,
• analysis funnels tailored to ecommerce buying paths.

2. Migration to Google Analytics 4

We can help you make the transition to GA4, adapting your configurations to take advantage of the new features:

• simplified event tracking,
• user-centered analysis,
• predictions based on artificial intelligence.

3. Analysis and optimization of ecommerce performance

Our experts help you harness your data to guide your strategic decisions. This includes :

• analysis of conversion rates and abandoned baskets,
• identifying the best-performing products,
• measuring the performance of advertising campaigns.

4. Customized training for ecommerce

We offer training courses tailored to the needs of ecommerce teams, to make them autonomous in their use of Google Analytics. These courses cover :

• basics of Google Analytics and GA4, – analysis of ecommerce-specific KPIs,
• creation of customized reports and dashboards.

Our achievements and customers

Since our certification in 2016, Optimal Ways has helped numerous companies optimize their digital performance with Google Analytics, including :

• major ecommerce players for customer journey analysis, sales optimization and peak traffic management,
• B2B companies for the generation and follow-up of qualified leads,
• international groups to centralize and harmonize their multi-country data.

Why choose Optimal Ways for your Google Analytics strategy?

• Certified partner since 2016: Expertise recognized by Google – Personalized approach: Each project is tailored to your needs and objectives
• Advanced ecommerce expertise: in-depth knowledge of ecommerce dynamics and the tools needed to maximize performance
• Focus on ROI: Our recommendations aim to maximize your digital investmentsWith Optimal Ways, turn your data into opportunities.