Expertises
An independent agency, entirely dedicated to your interests.
With no affiliation with any communications agency or IT services company, and no commissions from software publishers, we guarantee you 100% independent and impartial advice and recommendations, particularly in your choice of tools and partners.
Our commitment? To serve your objectives, your needs and your ambitions exclusively, with solutions that reflect you and propel you forward.
Ecommerce expertise
With over 95% of our customers and several hundred projects completed in the e-commerce and retail industry, we’ve acquired an in-depth understanding of the sector’s dynamics and challenges.
- Knowledge of business issues: we understand your priorities and challenges so we can support you more effectively.
- Mastery of key indicators: a perfect understanding of market-specific KPIs and ratios to measure what really counts.
- Adoption of e-commerce best practices: from performance analysis to advanced tracking, we integrate the most effective practices.
- Understanding the e-commerce organization: we help you optimize teams, roles, project management and tools for maximum efficiency.
- With us, you gain access to solid, tailor-made expertise to boost your e-commerce business.
B2B
At Optimal Ways, we understand the unique characteristics of B2B companies and the challenges they face in the world of digital analytics. With over 10 years’ experience, we help B2B companies optimize their digital performance by adapting to the requirements and realities of this sector, which is often very different from B2C. Read more >
B2C
At Optimal Ways, we help B2C companies optimize their digital performance, adapting our strategies to the unique needs of this sector. For over 10 years, we’ve been working with leading brands to transform their data into growth drivers and deliver exceptional customer experiences. Read more >
Technological expertise
We build trusted partnerships with leading digital analytics,UX analytics, tag management and consent solutions, specifically designed for the e-commerce and retail sectors.
Results and benefits for you
- Premium data collection: rigorous monitoring and quality deployment for reliable, usable data.
- Technological versatility: our ability to support you with different solutions, according to your specific needs.
- Privileged access to editor support: direct, priority access to supplier technical assistance for optimum responsiveness.
- With us, you benefit from cutting-edge technical expertise to get the most out of your solutions.
Google Analytics
Since 2016, Optimal Ways has been a Google Analytics Certified Partner, reflecting our mastery and expertise in using this tool to help our customers achieve their digital goals. With many years of experience, we support companies in setting up, optimizing and strategically exploiting their data via Google Analytics, with a particular focus on the needs of ecommerce players. Read more >
Piano Analytics
Optimal Ways is proud to be a Piano Analytics partner since 2021, reinforcing our commitment to providing high-performance Digital Analytics solutions tailored to our customers’ needs. With advanced mastery of this platform, our consultants support companies in leveraging their data to optimize their ecommerce strategy and maximize their ROI. Read more >
Adobe Analytics
At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not directly certified, our consultants are certified and have advanced mastery of this powerful tool. This expertise enables us to help our customers fully exploit their data to meet their business objectives, with a particular focus on ecommerce players. Read more >
ThankYou Analytics
Optimal Ways is proud to be a ThankYou Analytics partner since 2021, consolidating our commitment to offering innovative Digital Analytics solutions tailored to our customers’ needs. With advanced mastery of this platform, our consultants support e-retailers in analyzing the performance and profitability of their marketing campaigns. Read more >
Content Square
Optimal Ways is proud to be a Contentsquare partner since 2018, consolidating our commitment to offering advanced user experience (UX) analytics solutions. With in-depth expertise in this platform, our consultants support companies in improving their digital strategy and optimizing their ecommerce. Read more >
Microsoft Clarity
Optimal Ways harnesses the full potential of Microsoft Clarity to deliver innovative solutions for user experience (UX) analysis and customer journey optimization. Thanks to our goal-oriented approach, we help companies to better understand online behavior and transform these insights into strategic action. Read more >
Google Tag Manager
At Optimal Ways, we support companies in the advanced use of Google Tag Manager (GTM) to simplify tag management and optimize their digital ecosystem. Our experts implement tailor-made solutions to help you collect accurate data, improve your marketing performance and strengthen your analytics strategy. Read more >
Didomi
At Optimal Ways, we support companies in the advanced use of Didomi to simplify the management of RGPD compliance and optimize the collection of user consents. Our experts help you implement an effective strategy that guarantees both regulatory compliance and an optimized user experience. Read more >
Tealium
At Optimal Ways, we help companies exploit the full potential of Tealium to optimize their data management and strengthen their digital strategy. As experts in this tag management and customer data platform (CDP), we support our customers in integrating, managing and analyzing their data to deliver a personalized, regulatory-compliant customer experience. Read more >
Commanders Act
At Optimal Ways, we help companies exploit the full potential of Commanders Act to efficiently manage their tags, centralize their data and reinforce their digital strategy. As experts in this European tag management and customer data platform (CDP), we support our customers in optimizing their digital ecosystem, while ensuring strict regulatory compliance. Read more >
Observe Point
At Optimal Ways, we help companies exploit the full potential of ObservePoint to guarantee the quality and reliability of their digital data. As experts in this auditing and monitoring platform, we support our customers in the verification of their analytical implementations and the compliance of their digital ecosystems. Read more >
Addingwell
At Optimal Ways, we help companies use Addingwell, a serverside tagging solution integrated with Google Tag Manager (GTM), to improve their digital data management and strengthen their analytics strategy. As experts in this technology, we ensure that your digital ecosystems are reliable, compliant and efficient. Read more >