The specifics of B2C digital analytics

The dynamics of the B2C sector are different from those of B2B, with shorter buying cycles and much higher visitor volumes. Here are the special features of B2C digital analytics:

• High visitor volume: Tracking and analyzing large volumes of data enables us to detect key trends and behaviors.
• Conversion tunnel optimization: The main objective is to reduce friction at every stage of the customer journey to maximize conversions.
• Customer loyalty: Tracking post-purchase behavior is key to improving retention and boosting Customer Lifetime Value.
• Large-scale personalization: Advanced analytics enable personalized experiences based on user behavior and preferences.
• Real-time marketing: Real-time data makes it possible to adjust campaigns to maximize their impact.”

Our expertise for B2C companies

Optimal Ways deploys tailor-made solutions to meet the needs of the B2C sector. Our services include :

• Optimizing the customer journey
  We analyze every stage of the customer journey to identify friction points and optimize conversion rates, from site visits to abandoned shopping baskets and mobile experiences.
• Advanced monitoring of ecommerce KPIs
  We set up customized dashboards to monitor key KPIs, such as conversion rate, average basket value or marketing campaign performance.
• Segmentation and personalization
  Our experts work with your teams to segment your audiences and offer tailor-made experiences that encourage engagement and conversion.
• Attribution and optimization of marketing campaigns
  We deploy attribution models tailored to your objectives, and help you optimize your campaigns on the most effective channels, such as SEA, SEO, social networks or email marketing.
• Training for ecommerce teams
  We offer tailored training courses so that your marketing and technical teams can make full use of Digital Analytics tools and techniques.”

Supporting B2C leaders

Optimal Ways has had the privilege of working with B2C industry leaders such as Cultura, Decathlon, Leroy Merlin and Somfy. These partnerships have enabled us to develop in-depth expertise in the following areas:

• Seasonality and peak traffic management
• Analysis of omnichannel campaigns (integration of physical and digital retail)
• Optimization of mobile and desktop shopping paths
• Set up loyalty and cross-sell programs
• Real-time tracking of advertising performance”.

Why choose Optimal Ways?

• Recognized expertise: Optimal Ways is Qualiopi-certified and B Corp-labeled, testifying to our commitment to quality and sustainability.
• A data-driven approach: Our strategies are based on data analysis to guide decisions and maximize your ROI.
• Advanced ecommerce expertise: We understand the specifics of ecommerce operations and offer solutions tailored to every need.
• Tailor-made support: Our solutions align with your objectives to guarantee measurable, concrete results.”

Turn your data into a competitive advantage.