CSR

Our CSR commitments

In January 2021, during a team seminar, a collective realization constituted a major turning point: the evidence that the company has real power to act in favor of the common good.

Driven by this revelation, we took the ambitious decision to make environmental and societal impact the heart of our agency.

We are proud to be members of the 1% for the Planet collective since 2021. Each year, 1% of our sales are dedicated to associations committed to society or the environment, carefully selected by our team.

The company took the next step by obtaining B Corp certification in 2024, affirming its commitment to a fairer, more sustainable world.

Four key commitments guide us, fueling our drive to create a lasting positive impact for society and the environment.

1-pourcent-for-the-planet-member
logo-ecovadis

1
Contributing to the greater good

Optimal Ways is committed to the planet and to life itself, offering financial, material and human support to associations dedicated to the environment and society.

Every year, the company supports associations with a direct and positive impact to help them achieve their missions, and the team takes part in community actions.

We believe in the power of the collective to achieve great things. Let’s all be hummingbirds today!

Our objectives

  • Generate a positive impact on the environment and society by donating at least 1% of our sales to associations involved in various environmental and social issues.
  • Take part in a community action every year.
  • Support social reintegration projects by helping people return to work through material and financial donations and by hosting an association.

2
Be a responsible ecommerce player

As a committed player in responsible ecommerce, we aim to conduct our business in a sober manner. We use local and sustainable electricity, reduce our waste, encourage recycling, and promote sustainable mobility.

We also aim to educate and inspire our customers and suppliers in CSR practices, and support start-ups that share our vision of sustainable ecommerce.

Every year, our team deepens its knowledge of digital responsibility to enrich our practices and offer our customers a service fully aligned with the challenges of tomorrow…

Our objectives

  • Use 100% green, local electricity and promote sustainable mobility on a daily basis.
  • Pursue our efforts to raise awareness and provide training in digital responsibility, so that together we can build a more sustainable future.
  • Raise awareness and inspire our customers and suppliers to embrace CSR by sharing our actions and commitments and inviting them to our annual CSR event.Support Retail for Good start-ups in their drive for sustainable ecommerce.

3
Taking care of our customers and empowering them

We believe in local support, where regular exchanges with a dedicated team enable us to meet the needs of each customer. Developing our customers’ skills is a priority!

With Optimal Ways Academy, we offer a complete range of training courses in Digital Analytics and ecommerce analysis to enable your team to progress and strengthen their expertise.

Our support is based on three core values: trust, excellence and progress.

Our objectives

  • Offer quality, local support to all our customers.
  • Share knowledge and skills via our monthly Breakfast & Learn events and individual coaching.
  • Enable each and every one of us to learn and progress thanks to our rich catalog of training courses and our adapted teaching methods.

4
Caring for our employees and helping them grow

At Optimal Ways, every talent counts. We cultivate a positive work environment, designed to foster professional fulfillment for everyone.

Thanks to a continuous training program and active monitoring, we offer our employees the means to develop and grow, so that they can reach their full potential and meet new challenges every day.

Our objectives

  • Taking care of every employee to maintain an optimal level of satisfaction and commitment.
  • Maintain our 4 seminars a year, so that together we can continue to progress and discover unusual places.
  • Enable a continuous training program for all on technical or cross-disciplinary skills.
  • Host two foreign students a year to give them an insight into the French business world and help them progress in Digital Analytics.

Testimonials

« L’équipe d’Optimal Ways nous a accompagnés bénévolement en 2022 pour nous aider à monter en puissance sur l’analyse de l’audience de notre site ecommerce. L’activité ecommerce de revente de livres d’occasion représente désormais plus de 50 % de nos ressources !
En plus de ce mécénat de compétences, nous remercions Optimal Ways pour ses nombreux dons de matériel et son coup de main (un après-midi de manutention bénévole par toute l’équipe). Un bel exemple d’implication d’une entreprise dans son écosystème local ! » 

 Vianney Poissonnier
Bouquinerie du Sart
“The Optimal Ways team supported us on a voluntary basis in 2022 to help us scale up the audience analysis of our ecommerce site. The e-commerce activity of selling used books now represents more than 50% of our resources!
In addition to this sponsorship of skills, we thank Optimal Ways for its numerous donations of equipment and its helping hand (an afternoon of voluntary handling by the entire team). A great example of a company’s involvement in its local ecosystem! »

Vianney Poissonnier
Bouquinerie du Sart
« Optimal Ways est un soutien fidèle et précieux dans le développement de nos missions éducatives ! Leur accompagnement permet à des générations d’enfants d’être sensibilisés et mis à l’action sur les enjeux environnementaux et sociétaux. Notre inspirant et impactant partenariat contribue à construire, avec optimisme, un avenir toujours plus durable et solidaire. Merci et Bravo à toute l’équipe d’Optimal Ways ! » 

 Olivier Harduin Choisis ta Planète : pour et avec les générations futures
“The Optimal Ways team supported us on a voluntary basis in 2022 to help us scale up the audience analysis of our ecommerce site. The e-commerce activity of selling used books now represents more than 50% of our resources!
In addition to this sponsorship of skills, we thank Optimal Ways for its numerous donations of equipment and its helping hand (an afternoon of voluntary handling by the entire team). A great example of a company’s involvement in its local ecosystem! »

Vianney Poissonnier
Bouquinerie du Sart
« The past 6 months have enabled me to not just grow as a professional but also as an individual. From being a Digital analytics novice to working on projects for leading companies, this internship has been an intense learning experience. The team’s constant support and encouragement has allowed me to gain the confidence to face any challenges in the future. Couldn’t have asked for a better company to begin my professional journey in France! » 

 Sameeksha Nanda
Étudiante EDHEC
« The past 6 months have enabled me to not just grow as a professional but also as an individual. From being a Digital analytics novice to working on projects for leading companies, this internship has been an intense learning experience. The team’s constant support and encouragement has allowed me to gain the confidence to face any challenges in the future. Couldn’t have asked for a better company to begin my professional journey in France! »



 Sameeksha Nanda
EDHEC Student
« La participation au Cyber World CleanUp Day a permis à RougeGorge de remettre au propre les outils Analytics utilisés au quotidien et de sensibiliser les équipes à l’impact du numérique sur notre empreinte carbone.
Cela a aussi permis de contribuer à la roadmap RSE de RougeGorge qui s’est également engagée dans une démarche durable en faveur de l’environnement via la mise en place de plusieurs actions.
Les sujets RSE sont au cœur des préoccupations de RougeGorge et il est important pour la marque de travailler avec des partenaires engagés comme Optimal Ways, qui partagent les mêmes valeurs. » 

 Élise Descamps RougeGorge
“The past 6 months have enabled me to not just grow as a professional but also as an individual. From being a Digital analytics novice to working on projects for leading companies, this internship has been an intense learning experience. The team’s constant support and encouragement has allowed me to gain the confidence to face any challenges in the future. Couldn’t have asked for a better company to begin my professional journey in France! »


 Sameeksha Nanda
EDHEC student
« I have learnt so much over the past 6 months, not just various hard skills but also the soft skills like how to work as a team and more. The work environment there has set the bar high in terms of my expectations for future jobs. » Bharanidharan AnnaduraiEtudiant EDHEC
“The past 6 months have enabled me to not just grow as a professional but also as an individual. From being a Digital analytics novice to working on projects for leading companies, this internship has been an intense learning experience. The team’s constant support and encouragement has allowed me to gain the confidence to face any challenges in the future. Couldn’t have asked for a better company to begin my professional journey in France! »


 Sameeksha Nanda
EDHEC student
"Quand on est une petite structure, qu’on veut faire les choses bien, sans forcément avoir les moyens des plus gros, il est frustrant d’avoir à faire des concessions. Mon expérience m’a appris que faire des concessions sur les données Analytics d’un site ecommerce n’est pas une bonne décision. L’offre Care d’Optimal Ways nous a évité cette frustration. Dans le cadre de la refonte de notre site, nous voulions repartir sur de bonnes bases : un taggage fiable, efficace et adapté à notre utilisation très pragmatique. » Sarah VestielLa Gentle Factory
“When you are a small structure, when you want to do things well, without necessarily having the means of the larger ones, it is frustrating to have to make concessions. My experience has taught me that making concessions on the Analytics data of an ecommerce site is not a good decision. The Optimal Ways Care offer saved us from this frustration. As part of the redesign of our site, we wanted to start off on a good basis: reliable, effective tagging adapted to our very pragmatic use. »

Sarah Vestiel
The Gentle Factory
« Grâce aux formations de haute qualité dispensées par Optimal Ways, les équipes Brady ont pu acquérir de solides connaissances sur les principes et enjeux clés du marketing digital, tout cela avec une vision à la fois stratégique et opérationnelle, s’inscrivant ainsi pleinement dans notre démarche data- driven globale.» Abdessamad AznagBrady Corporation
“Thanks to the high-quality training provided by Optimal Ways, the Brady teams were able to acquire solid knowledge on the principles and key issues of digital marketing, all with a vision that is both strategic and operational, thus fully in line with our global data-driven approach.”

Abdessamad Aznag
Brady Corporation
« Optimal Ways est une entreprise engagée dans l’entrepreneuriat social et solidaire, aux côtés de la Fondation Jérôme Gayet qu’elle accueille généreusement et chaleureusement dans ses locaux pour les réunions de travail et temps forts entre bénévoles et porteurs de projets ! Merci à toute l’équipe d’Optimal Ways ! » Anne-Laure GayetFondation Jérôme Gayet
“Optimal Ways is a company committed to social and solidarity entrepreneurship, alongside the Jérôme Gayet Foundation, which it generously and warmly welcomes to its premises for work meetings and highlights between volunteers and project leaders! Thanks to the entire Optimal Ways team! »

Anne-Laure Gayet
Jérôme Gayet Foundation
« Votre don a permis à des personnes pauvres, au Togo, d’accéder à l’énergie solaire pour s’éclairer et à un mode de cuisson propre pour s’alimenter. Finie la galère des devoirs ou des travaux domestiques à la bougie, finis les fumées toxiques, les émissions de CO2 et la déforestation consécutives à la cuisson au bois. 94 000 tonnes de CO2 évitées, 116 tonnes de bois sauvées de la coupe et 78 216 personnes qui ont accédé à l’éclairage solaire ou à un mode de cuisson propre en 2021. Vous avez contribué à cet impact ! Merci ! » Leslie GomezEntrepreneurs du Monde
“Your donation allowed poor people in Togo to access solar energy for lighting and a clean cooking method to eat. No more hassle of homework or domestic work by candle, no more toxic fumes, CO2 emissions and deforestation resulting from cooking with wood. 94,000 tonnes of CO2 avoided, 116 tonnes of wood saved from felling and 78,216 people who accessed solar lighting or a clean cooking method in 2021. You contributed to this impact! THANKS ! »

Leslie Gomez
Entrepreneurs of the World
« Les salariés d’Optimal Ways ont organisé une collecte de jouets pour notre association. De plus, ils ne sont pas simplement venus la déposer ! Ils sont venus tout un après-midi au sein de notre association pour nous aider à trier cette collecte.. Ainsi ils ont pu échanger avec nos salariés en insertion. C’était un moment convivial très agréable. » Christelle Cousin La Remise Enjouée
“Optimal Ways employees organized a toy drive for our association. Of Plus, they didn't just come and drop her off! They came all afternoon to within our association to help us sort this collection. So they were able to interact with our employees in integration. It was a very pleasant, friendly moment. »

Christelle Cousin
The Joyful Delivery

Our CSR reports

2022

2023

2024

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