The digital analytics and optimization agency for ecommerce
We specialize in supporting and upgrading the skills of ecommerce teams, enabling you to improve the quality of your data, analyze your customer journeys and optimize the conversion of your ecommerce sites and applications.
Ecommerce expertise
Our consultants have an in-depth understanding of the business challenges facing B2C and B2B ecommerce sites, and can guide your teams in the use of data.
Our agency is an associate member of FEVAD and La Retail Tech, networks that bring together key players in ecommerce and retail technologies.
Technological expertise
We have developed expertise and partnerships with leading solutions in digital analytics,UX analytics, tag management and consent management.
Services
Our services are specially designed to meet the challenges and needs of ecommerce teams.
Support
Audit
Implementation
Dashboards
Optimization
Training
Optimal Ways Academy is our Qualiopi-certified training organization, specializing in Digital Analytics for ecommerce teams: GA4, Piano Analytics, Adobe Analytics andecommerce analytics.
These courses are available in face-to-face and distance learning formats, in French and English, and are Opco eligible.
References
Our approach
We work with your teams in an organized, agile way to maximize efficiency.
All our services are available in French and English, for smooth, borderless communication.
We donate 1% of our sales to associations dedicated to the environment and society.
Our CSR commitments
The company took the next step by obtaining B Corp certification in 2024, affirming its commitment to more sustainable and responsible ecommerce.
Four key commitments guide us, fueling our drive to generate a positive impact for society and theenvironment.
News
Partner Breakfast Piano H1 2025
On February 12, 2025, the Optimal Ways team, represented by Hugo Stepien and Nicolas Malo, took part in Piano‘s first Partner Breakfast in Paris. An [...]
Superweek Analytics Summit 2025
This year’s 12th Superweek Analytics Summit brought together more than 180 digital analytics specialists and experts from over 40 countries in the breathtaking mountains of [...]
Didomi Breakfast on key trends and innovations
📅 On January 28, 2025, the Optimal Ways team, represented by Hugo Stepien and Rémi Grésillon, attended the Didomi Breakfast. ☕🍽️ On the breakfast menu, [...]
NRF 2025 trends
On January 21st, Laetitia Lamari, Adrien Naeem, and Michel Koch captivated over 100 participants in Lille with an exclusive debrief of NRF 2025, the global [...]