The
digital analytics and ecommerce optimization agency
As experts in digital analytics, we support and train your
teams to use data strategically and effectively.
Ecommerce expertise
Our consultants have an in-depth understanding of the business challenges facing B2C and B2B ecommerce sites, and can guide your teams in the use of data.
Our agency is an associate member of FEVAD and La Retail Tech, networks that bring together key players in ecommerce and retail technologies.
Technological expertise
We have developed expertise and partnerships with leading solutions in digital analytics,UX analytics, tag management and consent management.
Services
Our services are specially designed for ecommerce teams.
Support
Audit
Implementation
Dashboards
Optimization
Training
Optimal Ways Academy is our Qualiopi-certified training organization.
Digital Analytics training courses for ecommerce teams: GA4, Piano Analytics, Adobe Analyics.
These courses are available in face-to-face and distance learning formats, in French and English, and are OPCO-eligible.
References
Our approach
We work with your teams to provide daily support and maximum efficiency.
All our services are available in English and French, for smooth, barrier-free communication.
We donate 1% of every invoice to associations dedicated to the environment and society.
Our CSR commitments
The company took the next step by obtaining B Corp certification in 2024, affirming its commitment to more sustainable and responsible ecommerce.
Four key commitments guide us, fueling our drive to generate a positive impact for society and theenvironment.
News
My experience at Optimal Ways: a real springboard, by Matthew Rios
My time at Optimal Ways was an experience like no other. Between the in-depth training I received on the fundamentals of digital analytics solutions like [...]
Reflections on my six-month internship at Optimal Ways, by Ritik Agrawat
The last six months at Optimal Ways have been an exciting adventure, rich in learning, development and practical experience. I’ve had the exceptional opportunity to [...]
Breakfast & Learn on ecommerce journey analysis with Piano Analytics
For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. Piano [...]
Breakfast & Learn on consent optimization with Didomi
For our November session, we welcomed Frank Ducret, VP Strategy Product Evangelist Global Head of Partnership at Didomi, a solution specialized in multi-regulation, multi-platform consent [...]