Winter edition of First Party Tour 2025 by CommandersAct

On February 4, 2025, the Optimal Ways team, represented by Hugo Stepien and Hugo Sanchez, attended the First Party Tour organized by Commanders Act in Lille. A fascinating conference on the evolution of the digital advertising market and the challenges facing advertisers in 2025 in a rapidly changing ecosystem.

The event was hosted by Commanders Act (CEO), François Labonne (Head of Professional Services), Luc Mornat (CRO), Christelle MAIA (Customer Success Manager) and Audrey Marissal (Product Manager). Together, they shared their vision and recommendations on how to optimize media investments by 2025:

The major trends reshaping the advertising landscape

How to optimize media investments and maximize ROI?
What are the solutions for success in 2025?

We hope you enjoy reading the article you’ll find here.

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