On February 12, 2025, the Optimal Ways team, represented by Hugo Stepien and Nicolas Malo, took part in Piano‘s first Partner Breakfast in Paris. An enriching morning focused on digital analytics trends in 2025 and upcoming innovations.
Key trends to remember:
- AI & automation – Optimizing analytics and real-time trend detection.
- Data democratization – Make insights accessible to all levels of the enterprise.
- Predictive analysis & personalization – Anticipate needs and improve user experience.
- Security & compliance – Reinforce data protection and comply with regulations.
- Piano Roadmap: towards a “Digital Revenue Optimization” approach
- Piano Activation – Personalizing customer journeys.
- Piano Amplifier – Optimizing social media campaigns.
- Piano Audience – Advanced customer data management.
- Piano Analytics – Data centralization and enhancement for all teams.
The full article is available here.
Happy reading, and many thanks to the speakers, including Samia Abara (VP Partnership) and Cédric Ferreira (Chief Product Officer), for their inspiring insights!
