On January 21st, Laetitia Lamari, Adrien Naeem, and Michel Koch captivated over 100 participants in Lille with an exclusive debrief of NRF 2025, the global retail conference in New York. 🗽
Key Trends Observed:
1️⃣ Artificial Intelligence at the Core of Transformation
Progress toward agentic AI: Automating complex tasks and enabling collaboration between agents.
2️⃣ Immersive Customer Experiences
Gen Z and Gen Alpha are redefining expectations: hyper-personalization and engaging experiences.
TikTok Shop emerges as a key channel, with 430,000 engaged buyers for Rare Beauty and viral campaigns like hashtagTikTokMadeMeBuyIt.
3️⃣ Sustainable and Innovative Retail
Inspiring examples like Arc’teryx, combining repairability, sustainability, and a premium experience through its “Rebird Service Center”.
The Travel Agency, a cannabis dispensary in New York, merges luxury, technology, and storytelling to deliver a unique experience.
4️⃣ Emerging Technologies to Watch
🔥 SPARKDIT: Conversational AI.
🔍 Cimulate, Inc.: Cybersecurity simulation platform.
📊 Impact Analytics: Advanced analytics for retail.
Focus: Brands Transforming Retail
🌟 SKIMS (Kim Kardashian):
An immersive store on 5th Avenue, blending minimalism, expert sales staff, and technology like Shopify and RFID.
Inclusivity and innovation: A dedicated men’s line and co-creation with customers for a loyalty program.
💚 Rare Beauty (Selena Gomez):
A brand committed to mental health, donating a portion of its revenue to the cause.
Digital success: 1 million website visitors in December and 423 million followers aligned with Selena Gomez’s values.
🌟 The Future of Retail in 2025 🌟
💻 Technology, customer engagement, and 🌱 sustainability will be the driving forces shaping the sector:
🤖 Agentic AI and predictive technologies are redefining operations, automating complex tasks with efficiency.
👥 New generations (Gen Z & Alpha) demand immersive experiences, personalized products, and purpose-driven brands.
📱 The rise of social commerce and storytelling creates emotional connections between brands and customers.
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