📅 On January 28, 2025, the Optimal Ways team, represented by Hugo Stepien and Rémi Grésillon, attended the Didomi Breakfast.
☕🍽️ On the breakfast menu, Romain Gauthier, Charlotte Perrin and Thomas Adhumeau shared Didomi’s ambitious vision for 2025.
🔎 Here are the highlights of the morning:
1️⃣ CNIL intensifies its actions in 2025 🚨
🔍 Three major actions have been announced:
📱Mobile application checks starting in spring, with a focus on SDK compliance.
🖥️📲 Recommendations on cross-device consent (March-June 2025): a single consent can cover several terminals (app, site, connected TV), simplifying the user experience.➡️ Fewer repeated requests for consent!
📧 Trackers in e-mails: each tracking pixel must be accompanied by explicit consent, to be obtained directly via the e-mail.
2️⃣ Best practices in consent: retro 2024 🔄
📊 What to remember about 2024:
✅ Consent rates remain constant, regardless of sector or country. In France, the average rate is between 77% and 78%, with addressability at around 60%.
🖼️ Pop-ups remain the preferred format for publishers (78% of the total).
📺 📈 Connected TVs saw strong growth in 2024, underlining the importance of user consent on these terminals.
3️⃣ Didomi in 2025 🚀
⚖️ Didomi continues to distinguish itself with an approach that combines regulatory compliance and revenue optimization.
✨ New products coming soon… Stay tuned!
📢 Many thanks to Didomi for this enriching event! 🙌
