A look back at the first edition of Retail Go - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

On Wednesday, October 16, 2024, Retail Go welcomed over 150 participants to its first edition, an event dedicated to innovation in the retail sector. Organized by Cap Digital, CITC,EDIH Hauts-de-France and EuraTechnologies, the event highlighted the major transformations and challenges facing retail companies today.

One of the highlights of the day was an interview with Catherine Gallais, Managing Director of RougeGorge Lingerie, by Julien Mena of The Field. In her testimony, Catherine Gallais shared her analysis of the profound changes taking place in the textile market. Faced with both structural and cyclical changes, this sector is facing unprecedented challenges. She stressed the importance for RougeGorge of remaining true to its singular value proposition in a fiercely competitive market. The company relies on a strong raison d’être (“Supporting the feminine, in its free expression, to move the world forward in a fairer and more sustainable way”) and a clear ambition to be a committed brand, combining proximity to its customers, operational efficiency enhanced by digital, and technological agility through lightweight IT tools, in SaaS mode, enabling good responsiveness. The integration ofArtificial Intelligence is a strategic axis for RougeGorge. Although relatively new to the company, AI has rapidly established itself as a key lever foroperational efficiency. Finally, RougeGorge places Corporate Social Responsibility (CSR) at the heart of its strategy.

This was followed by a round-table discussion led by Akim Demora, founder of digiFind.fr, on the integration of Artificial Intelligence (AI) in four retail chains. The speakers, Moez HAMAD, Ph.D (head of data & AI animation at Jules), LAURE PILLIAERT (customer experience director at Electro Dépôt), Nozha Boujemaa (vice-president innovation at Decathlon) and Justine Sanson (technology and partnerships manager at Kiabi), shared their feedback and their vision of AI, both on a technological and organizational level. For full details of this first edition and all the presentations, please refer to theonline article. Happy reading!

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