On November 5, 2024, Contentsquare gathered around 50 people in Paris for an exclusive presentation of its new positioning and functionalities, ahead of the CX Circle Paris event. This event enabled participants to dive into Contentsquare’s advances and explore how the platform is transforming itself to meet today’s customer experience challenges. Jean-Christophe Pitié, Chief Marketing Officer & Chief Partner Officer of Contentsquare, introduced the major trends shaping today’s martech sector and their impact on marketing teams:

  • The number of martech solutions has exploded, with over 13,000 available on the market, representing growth of +18.5% over the last six months.
  • Yet only 33% of these solutions’ functionalities are actually used by marketing teams (source: Gartner). This underlines the importance of making better use of the tools already available.
  • Against this backdrop, CMOs are under increasing pressure to optimize their ROI and reduce their technology marketing spend. For 75% of CMOs, the future lies in consolidating tools while continuing to innovate (source: Gartner).

Optimal Ways has been a Contentsquare partner since 2020, and we’re delighted to share the key takeaways from this event! To read the rest of the article on the Partner Summit, click here.