Greetings 2023! - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

The Optimal Ways team wishes you an excellent 2023!

The Optimal Ways team wishes you an excellent year in 2023!

A team that’s always there for you!

Dernières actualités

Key points of Meet Magento France 2025

Kahan N’guessan and Nicolas Malo from Optimal Ways were present at the Magento France Meet on March 25, 2025, which brought together over 400 participants from across the Magento community. Gaëlle Millon, a journalist, acted as master of ceremonies throughout the day. The four main organisers opened the event with strong messages around community spirit […]

Back from the Adobe Club Data March 2025 in Paris

The Adobe Club Data took place on March 6, 2025 in Paris. This conference brought together some thirty digital analytics professionals. Adobe presented the latest advances in its analytics and artificial intelligence stack. Kahan N’guessan and Hugo Stepien, from Optimal Ways, were on hand for the discussions. Adobe continues to innovate to meet the needs […]

Les Jeudis de la Retail Tech on Retail Media

The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the sector. A unique opportunity to decipher the challenges of this rapidly structuring market, and to explore the strategies of leading brands and retailers. The Optimal Ways team was represented by […]

The Favor’i e-commerce Grand Prix!

Every year, the Favor’i Grand Prix celebrates excellence in e-commerce. Organized by FEVAD and co-produced by BFM Business, this not-to-be-missed event highlights the best sites and initiatives in the sector. The event took place on Thursday March 6, 2025 in the prestigious Salle Wagram, and was broadcast live on BFM Business. The evening was hosted […]