Our first “Apéritif positif” event took place at Ititoca on June 6. Numerous customers and partners attended and made the event a real success! Our aim was to encourage sharing on the positive impact of business, and we presented our CSR approach developed in 2021 with our partner Ititoca.
Three inspiring presentations provided food for thought:
- Cédric Leprince-Ringuet fromItitoca presented us with a summary of current environmental issues and possible solutions.
- Olivier Harduin introduced us to Choisis ta Planète, an association supported by Optimal Ways that raises awareness of sustainable development issues among 8-12 year-olds, particularly in schools in the Lille area. A challenge much appreciated by the children, who come up with a host of solutions!
- Sarah Vestiel shared the Gentle Factory’s amazing journey to build a sustainable fashion brand.
Optimal Ways supports entrepreneurs committed to new modes of sustainable consumption through its “Retail for Good” program. Bonsigne, a vegetarian and zero-waste caterer, delighted us with its buffet, while the Waale craft brewery introduced us to its Wasquehal beers. It doesn’t get more local than that! A 100% positive event to be repeated!
