Tealium
At Optimal Ways, we help companies harness the full potential of Tealium to optimize their data management and strengthen their digital strategy. As experts in this tag management and customer data platform (CDP), we support our customers in integrating, managing and analyzing their data to deliver a personalized, regulatory-compliant customer experience.
Why choose Tealium?
Tealium is a powerful solution that enables you to centralize and efficiently manage your customer data. Key features include :
- Advanced Tag Management: easily implement and manage tags across all your digital channels
- Customer Data Platform (CDP): centralize user data to create unified profiles
- RGPD and CCPA compliance: ensure compliance with data protection laws
- Real-time personalization: harness your data to deliver tailor-made experiences
- Flexible integrations: Connect Tealium with your marketing, CRM and analytics tools
Our services with Tealium
Optimal Ways offers a range of services to maximize Tealium’s efficiency:
Customized audit and implementation: our consultants analyze your needs to ensure smooth, efficient integration of Tealium. This includes :
- configuring your Tag Management System (TMS)
- integration of data sources into CDP
- parameter validation for reliable, compliant data collection
Optimizing customer data: we help you make the most of your data by :
- unifying user profiles for a 360° view of the customer
- identifying priority segments for your campaigns
- automating data flows between your digital tools
Ongoing support: Optimal Ways is at your side for :
- monitor the performance of your configurations
- adapt your strategy to changing regulations
- propose optimizations to maximize your results”.
Concrete results for our customers
For several years, Optimal Ways has been helping companies in various sectors to :
- centralize their data and create unified profiles
- optimize their marketing campaigns through precise segmentation
- improve compliance with data protection regulations”.
Why choose Optimal Ways for Tealium?
- Advanced technical expertise: our consultants have in-depth knowledge of the Tealium platform
- Customized solutions: we offer services tailored to your specific needs
- Focus on ROI: our recommendations are geared to measurable results
- Comprehensive support: from implementation to ongoing optimization, we’re at your side”.
With Optimal Ways, harness the full power of Tealium to turn your data into a competitive advantage.
Ecommerce expertise
Our consultants have an in-depth understanding of the business challenges facing B2C and B2B ecommerce sites, and can guide your teams in the use of data.
Our agency is an associate member of FEVAD and La Retail Tech, networks that bring together key players in ecommerce and retail technologies.
Technological expertise
We have developed expertise and partnerships with leading solutions in digital analytics,UX analytics, tag management and consent management.
