Why choose Adobe Analytics?

Adobe Analytics is a premium digital analytics solution, offering advanced capabilities for online and offline data analysis. Its main strengths lie in :

• extensive customization: infinite possibilities for creating tailor-made reports and segments,
• ecosystemic integration: seamless connection with other Adobe Experience Cloud tools,
• advanced analyses: predictive functions and analyses based on artificial intelligence.

These features make it an ideal platform for companies looking to maximize their return on investment, particularly in the ecommerce sector.”

Our services with Adobe Analytics

Optimal Ways offers a complete range of services tailored to your needs:

1. Customized audit and implementation
Our certified Adobe Analytics consultants carry out a thorough audit of your needs and existing configurations. We ensure optimal implementation to guarantee that your data is reliable and usable.

2. Optimize ecommerce performance
We leverage the powerful capabilities of Adobe Analytics to :

• track conversions throughout the customer journey,
• identify the best-performing products and categories,
• measure and reduce cart abandonment rates,

3. Advanced analysis and customized reporting
We help create customized dashboards and reports, aligned with your strategic KPIs. This includes:

• micro-conversion analysis for ecommerce platforms,
• segmentation of customers according to their behavior.

4. Training and skills enhancement for your teams
We offer training sessions for your teams so that they can take full advantage of Adobe Analytics functionalities. These training sessions cover :

• the basics of the tool,
• best practices for ecommerce analysis,
• segment creation and advanced reporting.”

Our achievements and customers

Optimal Ways has worked with many of the world’s leading ecommerce companies, which has enabled us to develop in-depth expertise in :

• online sales optimization,
• campaign management,
• improved user experience,
• advertising performance analysis.”

Why choose Optimal Ways for Adobe Analytics?

• Certified consultants: in-depth expertise in the Adobe Analytics solution
• A personalized approach: tailored to your specific needs, whether for online sales, marketing or customer experience.
• Focus on ecommerce: an in-depth understanding of the sector’s challenges and opportunities
• ROI-oriented solutions: our recommendations are designed to maximize your digital performance and return on investment.