Les Jeudis de la Retail Tech on Retail Media

The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the sector. A unique opportunity to decipher the challenges of this rapidly structuring market, and to explore the strategies of leading brands and retailers.

The Optimal Ways team was represented by Evelien Vieveen, Hugo Sanchez and Nicolas Malo, who attended the following presentations:

Opening by Emma Recco of Ikea France

To launch this year’s event, Emma RECCO, Managing Director of IKEA France, took part in the CEO’s Vision interview. She shared her 360° view of the sector and the main challenges it faces in 2025.

Consumer expectations and the impact of in-store interactive technologies – OpinionWay survey

Frédéric MICHEAU, Deputy Managing Director of OpinionWay, presented the results of a survey of 1,057 people representative of the French population aged 18 and over. In particular, consumers have high expectations of their in-store experience.

For detailed feedback from our team, read the article here!

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