Back from the Adobe Club Data March 2025 in Paris

Kahan N’guessan and Hugo Stepien, from Optimal Ways, were on hand for the discussions. Adobe continues to innovate to meet the needs of businesses in terms of analytics and customer journey management.

Adobe Analytics remains a key tool, but the focus is on Customer Journey Analytics (CJA), which offers a more comprehensive approach by integrating Adobe Analytics and other modules. To ease the transition, Adobe offers Analytics Inventory, a Workspace migration tool.

Adobe is also pushing analytics towards a more integrated, intelligent approach. CJA becomes a central hub, unifying data, integrating AI and optimizing customer journey analysis. The future is taking shape around increased automation, convergence between creation and performance, and an enriched user experience.

Many thanks to all the organizers and speakers for a very interesting conference! For a more detailed article, click here.

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