Breakfast & Learn about attribution with ThankYou Analytics - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

As part of our CSR commitments and B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast & Learn! These convivial gatherings are the ideal opportunity to reinforce skills on key topics, in collaboration with our experts and partners. After a first edition dedicated to server-side use cases, for our October edition we welcomed Damien Ousaci, co-founder of ThankYou Analytics, a solution specialized in tracking the performance of acquisition campaigns. Damien shared valuable insights on collecting traffic acquisition data while complying with ePrivacy and RGPD guidelines. This session also allowed us to address strategic issues such as the gradual disappearance of third-party cookies, the Privacy Sandbox, cross-device and cross-channel journeys, best practices, and the future of attribution. More than 20 participants attended the event on our premises, joined by another ten or so online. A big thank you to all for your presence and enthusiasm, which made this event a real success!

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