Optimal Ways is now an associate member of the Fédération du e-commerce et de la vente à distance(FEVAD). We thus join the largest group of ecommerce professionals in France, a dynamic network of over 800 companies.
Why join FEVAD?
FEVAD creates a space for constructive dialogue between e-tailers and service providers, where transparency and respect for customers are fundamental shared values. This membership gives us a unique opportunity to stay at the forefront of industry trends, particularly in this period of profound transformation. New technologies, such as artificial intelligence, are redefining consumer practices and expectations. This will enable us to keep abreast of these developments and adjust our services to the changing needs of the market, as we have already done at the FEVAD conference on generative AI at the service of ecommerce.
The FEVAD Associate Members program: a network of excellence
FEVAD’s Associate Members program brings together companies who share a common vision:
– to encourage constructive exchange between service providers and merchant sites;
– to support the development of online commerce in France;
– to contribute to the improvement of solutions available on the market;
– to promote the values of transparency and respect for the customer, so dear to FEVAD. Within FEVAD, we benefit from a network to strengthen our expertise and develop new partnerships with industry leaders. What’s more, we have access to reliable studies on the evolution of European e-commerce, thanks to FEVAD’s involvement inEcommerce Europe. This European network also enables us to actively contribute to the harmonization of e-commerce practices and rules on a European scale, a crucial issue for players in the sector. Indeed, through its participation in Ecommerce Europe, FEVAD represents the interests of e-retailers to European institutions in key areas such as regulation, payments and logistics.
Towards a sustainable and ethical future for e-commerce
At Optimal Ways, we firmly believe in the possibility of ethical and sustainable e-commerce. FEVAD’s commitment in this direction reinforces our conviction that e-commerce must evolve in a responsible manner, putting the consumer at the heart of its concerns. We are delighted to contribute to the growth of ecommerce alongside FEVAD and its members, and to bring our expertise in digital analytics to help shape the future of this sector.
