At Optimal Ways,Adrien Naeem & Michel Koch shared their “Back From Shoptalk 2024” experience with a dozen participants from the retail and ecommerce worlds in the Lille area. Held every year in Barcelona, Shoptalk Europe brings together thousands of innovative players from the retail sector to shape the future of commerce.
Market context
The United States is doing rather well, while Europe continues to lag behind. Growth in the Asia-Pacific region was lower than expected, while Latin America recovered.
The following 4 trends were shared in retail:
- experiential” retail : offering customers a connection that is emotional, engaging and immersive.
- Artificial intelligence: AI will revolutionize everything. No process and no solution will be spared.
- the economy of creators and influencers: Tiktok and Liveshopping are currently driving the business.
- a change of role for stores, which can become warehouses, order processing centers, relay points, etc.
According to the IHL Group, the main technological priorities in retail today are :
- personalized customer experience (61%)
- CRM upgrade (54%)
- increasing the power and responsibility of in-store sales teams (53%)
- inventory visibility (46%)
- refreshing sales outlets (38%)
The Shoptalk event decided to focus on the following 4 major underlying trends: AI in retail, the new generation of the customer journey, the power of the brand and unlocking unified commerce.
You can find details of these trends and the full article here here.
