Back from NRF Lille 2024 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

After the success of the first Lille e-commerce apéro on January 22, 2024, Adrien Naeem & Laetitia Lamari followed up the next morning with Michel Koch for the traditional “Back from NRF”! NRF is the leading retail & ecommerce show in the USA, with over 50,000 participants and 1,000 booths, including a strong French delegation on the La French Tech pavilion tour.

In summary, here’s what to remember about NRF 2024 as a whole:

Many thanks for this summary and all the feedback, Laetitia, Adrien and Michel! For details of the key points, you can read the full article here.

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