Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)
Nicolas Malo, founder of Optimal Ways, shares his vision of the change that is coming to retailers’ ecommerce teams, with the announced end of the Universal Analytics solution (Google Analytics 3) in July 2023 in the column“E-commerce: Quelle stratégie en Digital Analytics pour 2023?” on the mind Retail website.
My time at Optimal Ways was an experience like no other. Between the in-depth training I received on the fundamentals of digital analytics solutions like Google Analytics and Piano Analytics, and the immersive cultural experiences throughout those six months, I gained invaluable skills and created memories that will stay with me for the rest of […]
The last six months at Optimal Ways have been an exciting adventure, rich in learning, development and practical experience. I’ve had the exceptional opportunity to delve deeper into the technical aspects of digital analysis as a Junior Digital Analysis Consultant, collaborating on major projects alongside seasoned experts. As well as reinforcing my interest in data […]
For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. Piano offers a Digital Analytics platform that is exempt from consent according to CNIL criteria.
For our November session, we welcomed Frank Ducret, VP Strategy Product Evangelist Global Head of Partnership at Didomi, a solution specialized in multi-regulation, multi-platform consent management.
