Greetings 2023! - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

The Optimal Ways team wishes you an excellent 2023!

The Optimal Ways team wishes you an excellent year in 2023!

A team that’s always there for you!

Dernières actualités

Partner Breakfast Piano H1 2025

On February 12, 2025, the Optimal Ways team, represented by Hugo Stepien and Nicolas Malo, took part in Piano‘s first Partner Breakfast in Paris. An enriching morning focused on digital analytics trends in 2025 and upcoming innovations. Key trends to remember: AI & automation – Optimizing analytics and real-time trend detection. Data democratization – Make […]

Superweek Analytics Summit 2025

This year’s 12th Superweek Analytics Summit brought together more than 180 digital analytics specialists and experts from over 40 countries in the breathtaking mountains of northern Hungary! Superweek brings together digital marketing professionals, analysts and thought leaders from the measurement industry. Our CEO, Nicolas Malo, was on site and you can read his daily review […]

Didomi Breakfast on key trends and innovations

📅 On January 28, 2025, the Optimal Ways team, represented by Hugo Stepien and Rémi Grésillon, attended the Didomi Breakfast. ☕🍽️ On the breakfast menu, Romain Gauthier, Charlotte Perrin and Thomas Adhumeau shared Didomi’s ambitious vision for 2025. 🔎 Here are the highlights of the morning: 1️⃣ CNIL intensifies its actions in 2025 🚨 […]

NRF 2025 trends

On January 21st, Laetitia Lamari, Adrien Naeem, and Michel Koch captivated over 100 participants in Lille with an exclusive debrief of NRF 2025, the global retail conference in New York. 🗽 Key Trends Observed: 1️⃣ Artificial Intelligence at the Core of Transformation Progress toward agentic AI: Automating complex tasks and enabling collaboration between agents. […]