At the start of this year, we set ourselves the goal of moving forward with our CSR approach. Our commitment is reflected in a series of actions, of which this is a mid-year update. First of all, we created our CSR action plan, which we tried to be as pragmatic and realistic as possible on the modest scale of an agency of a dozen or so people:
- calculating our carbon footprint with the Carbo solution,
- setting up a “Care” commercial offering for“Retail for Good” start-ups, with ecommerce sites dedicated to sustainability and solidarity,
- participation in Cyber World CleanUp Day, to clean up unused data from our customers’ Digital Analytics accounts,
- renovation of our premises to improve energy costs and well-being in the workplace,
- half a day volunteering for the Bouquinerie du Sart, a bookshop and thrift shop,
- financial support for the En boîte le plat, Plastic Odyssey and Entrepreneurs du Monde associations as part of our 1% for the Planet commitment,
- logistical and financial support from the Fondation Jérôme Gayet, whose mission is to help people who have lost touch with the workforce to regain sustainable employability,
- webinar with associations supported by the 1% for the Planet collective,
- promoting sustainable mobility: a successful challenge! 1,000 km for the “Mai à vélo” challenge.
At the same time, we worked with theItitoca team on the agency’s raison d’être, mission and values, to make CSR part of our DNA and avoid the risk of greenwashing. Several workshops were organized during the first quarter to finalize this approach. In particular, this was an opportunity to reaffirm our specialization in ecommerce and retail, thanks in particular to our location in the heart of the Lille metropolitan area, with its ecosystem of head offices, service providers and start-ups linked to this sector. We have thus defined our raison d’être:
Taking care of your teams, your ecommerce and our environment.
On a day-to-day basis, we already strive to offer the best possible service to our customers, while providing a stimulating and caring working environment for our employees. We want to take this a step further by offering dashboards and recurring analyses to help improve our customers’ ecommerce platforms, while integrating an environmental approach. We have also updated the agency’s mission statement to reflect the latest developments in our offering:
Enable ecommerce teams to make informed decisions, based on reliable digital data, as a trusted third party.
All the actions we carry out on a daily basis (audit, tagging plan, dashboards, analysis, training, etc.) are designed to help our customers make informed decisions about their ecommerce platforms. These decisions can only be made on the basis of reliable, high-quality data, which remains a constant objective for our team. Furthermore, we are maintaining our “trusted third party” positioning, i.e. we do not offer any other digital services apart from Digital Analytics and Tag Management. We have also reviewed the agency’s values, a task carried out with the whole team in a collaborative manner:
Overcoming – Caring – Sharing
On a daily basis, we strive to surpass ourselves on behalf of our customers, in a process of continuous improvement and learning. We are constantly on the lookout to deepen and challenge our expertise. We value goodwill within the team and with our customers. We believe this is essential if we are to progress together, while being demanding with ourselves and others. Since the agency was founded, sharing knowledge with each other and with our customers has been at the heart of our approach. We hold weekly monitoring and R&D sessions within the agency, and share this information with our customers on a monthly basis through our steering committees. We have also set up Optimal Ways Academy, a flexible, pragmatic training program with 2-hour modules delivered remotely in French and English. In the second half of the year, we’ll be continuing to explore all these topics in greater depth, and will be making progress on our reflections on the carbon impact of the implementations we make for our customers. Check back on this blog in early 2023 for more news on this subject!
